There is a high probability that this run is unlikely to lose steam anytime soon, for this run is backed by solid business performance.

Shares of Amazon.com Inc. inched 0.91% higher to $191.60 Friday, on what proved to be an all-around mixed trading session for the stock market, with the Dow Jones Industrial Average rising 0.09% to 42,

Despite achieving a high level of financial stability, Amazon continues to partially fund its expansion plans by issuing shares. It has also chosen not to take full advantage of its share repurchase program, meaning the number of shares outstanding continues to rise.

Amazon has grown to become one of the largest companies in the world, both in terms of sales and market capitalization. But, with such great size, comes a set of unique risks. The biggest risks of investing in Amazon.