SportsPro highlights campaigns from the likes of Puma, Xbox and Red Bull that earned them recognition in the Laureus Sport ...

Sportswear brand Puma and energy drinks giant Red Bull are among 11 brands that have been recognised for implementing industry-leading purpose-driven campaigns that are delivering ...

Annual Laureus Sport for Good Index recognises brands using sport to drive positive social and environmental change.

The Ultimate Fighting Championship (UFC) anticipates that Netflix will be “at the table” for negotiations on the mixed ...

The media giant has its best ever quarter in terms of streaming growth, adding 7.2m more subscribers to its total of 110.5m ...

Digital platform to launch and manage the memorabilia, ecommerce and licensing programme for several Rugby World Cups.

All of the week's Movers & Shakers in one place, including the EBU appointing Alan Fagan as managing director of Eurovision ...

From LaLiga's illegal content tirade against big tech to Olympic AI predictions for LA28, there was plenty of food for ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

Jon Ridgeon tells SportsPro how World Athletics is working to grow the appeal of track and field beyond the Olympic Games.

The broadcaster, which re-acquired its UK business from Viaplay earlier this year, has struck a three-year deal with European ...

Apple's expansion into the sporting world has spanned media rights, sponsorship and dedicated apps. Now it's supplying iPads ...