Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

JJJJound hasn't hinted at the JJJJound x adidas Superstar on their socials yet, but Montreal's SSENSE quietly released some ...

Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

Now, as President of adidas Women’s Basketball the three-time WNBA champion and two-time MVP has made NIL history with her ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

When it comes to Black Friday, Amazon is taking center stage. The retail giant just announced its official Black Friday sale ...

Miami quarterback Cam Ward knows that life in the pocket can be much easier when your blockers are happy. Ward recently ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.