How young marketers influenced Disney’s ‘Wizards of Waverly Place’ revival campaign strategy
The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.
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Employee resource groups are under scrutiny—what it means for marketing
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...
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Why ‘Wicked’ brand partnerships could risk consumer fatigue
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...
2025 Ad Age A-List & Creativity Awards Gala
It’s spring and that means it's time for the industry to come together for its biggest celebration! The 2025 A-List & Creativity Awards Gala will return on April 30 in New York. Get your ticket for an ...
Watch the newest commercials from The Home Depot, eBay, Gabb and more
A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...
What a fake Dior ad suggests about AI’s production potential
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Marketing winners and losers of the week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Agency news you need to know this week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Paramount Global grows streaming subscribers despite revenue dip
Overall revenue dropped 6% at Paramount to $6.73 billion in the three months ended Sept. 30, missing analysts’ forecasts of $6.95 billion. Adjusted earnings per share from continuing operations were ...
How to drive digital transformation and boost efficiency
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...