How young marketers influenced Disney’s ‘Wizards of Waverly Place’ revival campaign strategy
The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.
Employee resource groups are under scrutiny—what it means for marketing
Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.
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Why ‘Wicked’ brand partnerships could risk consumer fatigue
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...
Watch the newest commercials from The Home Depot, eBay, Gabb and more
A few highlights: Gabb promotes its line of “kid-safe” phones and watches, which have “no internet, no social media and no ...
What a fake Dior ad suggests about AI’s production potential
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
How MCoBeauty turned the Timothée Chalamet look-alike contest into a marketing win
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Marketing winners and losers of the week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Agency news you need to know this week
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Paramount Global grows streaming subscribers despite revenue dip
Overall revenue dropped 6% at Paramount to $6.73 billion in the three months ended Sept. 30, missing analysts’ forecasts of $6.95 billion. Adjusted earnings per share from continuing operations were ...
How to drive digital transformation and boost efficiency
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 hours 35 min ago By Jack Neff - 2 hours 35 min ago ...
How brands are turning on TV to unlock Black Friday and Cyber Monday sales
Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...
Warner Bros. Discovery gains streaming subscribers
The New York-based media company added 7.2 million net streaming subscribers in the three months ended Sept. 30, the ...