While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

The heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...