Streaming services and internet-enabled devices have transformed how viewers consume content, leading to more frequent shifts ...

Tony Cuthbertson is not one to look a gift horse in the mouth, but this time, he makes an exception to explain TikTok’s ...

The film features social media influencers Danny Aarons and Imangelikaa, moving between each gamer’s unique setup as they get ...

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...

From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how ...

The events industry must play its part in the drive towards net zero, says Jason Megson of Sparks and advisory board chair to ...

Winning The Drum Awards for Social Purpose in the Social Media For Good category was FCB Canada for the Canadian Down ...

The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s ...

Winning The Drum Awards for Social Purpose in the Brand Partnership category was a campaign by Ogilvy for MyDawa and the ...

As the dust settles, the ad industry finds itself at an inflection point. Leading publishers like The Wall Street Journal, ...

Winning The Drum Awards for Social Purpose in the Video and Film category was Avon with a Reverse Make-Up Tutorial that aimed ...

Winning The Drum Awards for Social Purpose in the Integrated Campaign For Profit category was Sokito for its sustainable ...