Apple's smart home strategy will ramp up by 2025. However, the rumored new products feel very similar to what we already have today.

Apple is reportedly working on a smart display that uses on Siri and Apple Intelligence to help control your smart home.

As reported by Bloomberg’s Mark Gurman, Apple is looking to launch a new “wall-mounted display that can control appliances, handle videoconferencing and use AI to navigate apps.” The device, which Gurman says could arrive as early as March, is “a priority” for Tim Cook, who is pushing to get it to market after more than three years of development.

Apple is rumored to be working on a new smart home product. Mark Gurman at Bloomberg reported that the company is developing a wall-mounted display for controlling appliances, interacting with Siri and videoconferencing.

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