Mobile Marketing and Advertising - Mobile Marketing Magazine
Global mobile and digital marketing information, expert advice and updates straight to your inbox. Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and …
Year in review: Mobile Marketing Magazine’s top stories of 2023
Dec 29, 2023 · 2023 marked another significant year for the mobile marketing industry, from controversial campaigns to the monumental rebranding of Twitter to X. We round up some of our most-read stories on Mobile Marketing Magazine from 2023 so you can take a look back at some of the biggest news stories from the past year and head into 2024 fully up to speed.
The Future in Focus: Top 4 mobile trends to watch in 2024
In 2024, game developers are racing to expand their presence in international markets. Leading advertisers aim for global user acquisition, requiring adaptable monetisation strategies and region-specific models, blending In-App Purchases (IAP) and In-App Advertising (IAA). The rise of platforms like Xiaomi Game Centre signifies on-demand gaming ...
Data: Mobile marketing industry to generate $184.5m in 2024
Jan 2, 2024 · The mobile marketing industry is predicted to generate $184.5 million this year, new data has revealed. According to Future Market Insights (FMI), this rapid growth is driven by technology advancements, consumer behaviour shifts, and global expansion. Subscribe to Mobile Marketing Magazine.
Strategies for the ideal marketing mix to win in mobile this year
Apr 20, 2021 · David Frei, CEO of Swaarm, considers alternatives to the major ad platforms for brands looking to maximise their marketing ROI.. As marketers address their marketing mix framework in 2021, theyre finding themselves mainly aligned with the major platforms (GAFA: Google, Amazon, Facebook, and Apple) to acquire users.
Interview: Samsung Marketing and Omnichannel Director Annika …
Jan 18, 2024 · Mobile Marketing Magazine sits down with Samsung’s Marketing and Omnichannel Director, Annika Bizon, to discuss the monumental launch of the S24 series, marking a new era for Samsung, thanks to the increased use of AI and connecting with diverse audiences.. Yesterday, the technology giant unveiled the new Galaxy S24 Ultra, Galaxy S24+ and Galaxy …
2023 Effective Mobile Marketing Awards winners revealed
Dec 7, 2023 · News. The winners in all 11 categories of the 14th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon. Brands and organisations honoured for their work included Unilever, B&Q, Vodafone Turkey, Fitness AI, Spur and PlugSports. Agencies and tech firms collecting awards for their work included Replug, Yodel ...
Stay ahead of the game: 5 mobile marketing trends to look out for …
2024 is here, and with it comes many fresh ideas and opportunities for refining your app marketing strategy. Staying up to date with the latest trends and advancements is pivotal to ensuring your marketing strategies don’t fall flat this year.
2021 Mobile Marketing Predictions
Mar 8, 2021 · Some of these shifts will continue for years to come. How will brands continue to support changing consumer preferences through mobile messaging in 2021? This whitepaper from mGage discusses…. 1. Mobile landscape predictions. 2. Research supporting the use of mobile. 3. Popular use cases for 2021.
ASO: the foundation of mobile marketing
Mar 2, 2022 · Dave Bell, Co-founder and CEO of Gummicube, looks at mobile marketing in the context of user acquisition and App Store Optimization.. There are over 5 million apps on the Google Play Store and Apple’s App Store. In such a vast and ever-expanding app store marketplace, it pays to stand out.