The leading source of advertising, marketing & media news
2 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
MediaSense acquires R3 North America and Asia operations
1 day ago · 12 November 2024. author. Rezwana Manjur. Independent global media advisor MediaSense, has acquired R3, the creative and media advisory for an undisclosed amount, to build on its global footprint ...
Study: APAC consumers embrace AI, but anxious about data privacy
8 hours ago · Don't miss: Study: 88% of consumers rely on AI for purchasing decisions. Despite optimism around AI, fears about AI, digital privacy and security are high. In fact, seven in 10 of APAC consumers ...
Interview: How brands can take their sonic branding to the next level
2 days ago · With the rise in sound-on social platforms, streaming, podcasting and more, the world of communications has never been more sound-on. In this exclusive Q&A, MARKETING-INTERACTIVE speaks with ...
Interview: How brands can go beyond simply creating a sonic …
2 days ago · Interview: How brands can go beyond simply creating a sonic identity. published. 11 November 2024. author. Contributor. With the rise in sound-on social platforms, streaming, podcasting and more ...
Artistry of brand activations in the age of sustainability
Nov 6, 2024 · The answer lies in embracing the three Rs – reduce, reuse, and recycle. Not just as a mantra, but as the backbone of sustainable brand activations that wow audiences. Here’s how they come to ...
The battle for consumer attention: Who comes up on top?
Oct 4, 2024 · In today’s digital age of information overload, fleeting trends and constant noise, attention has become a precious and scarce commodity. In the battle for eyeballs, attention metrics can serve ...
Most Recent - Marketing-Interactive
5 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
About Us - Marketing-Interactive
Jun 30, 2024 · About Marketing–Interactive. updated. 30 June 2024. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to ...
What does the future hold for digital agencies? - Marketing …
Jan 22, 2024 · The rise of Gen AI and phase-out of services: What does the future hold for digital agencies? published. 22 January 2024. author. Karen Wong. Over the past two decades, digital agencies have ...